{"id":51,"date":"2017-09-05T11:07:09","date_gmt":"2017-09-05T11:07:09","guid":{"rendered":"http:\/\/www.kissdevs.com\/blog\/?p=51"},"modified":"2026-03-22T07:48:19","modified_gmt":"2026-03-22T07:48:19","slug":"how-effective-is-your-mobile-web-application","status":"publish","type":"post","link":"https:\/\/kissdevs.com\/blog\/index.php\/2017\/09\/05\/how-effective-is-your-mobile-web-application\/","title":{"rendered":"How effective is your mobile \/ web application?"},"content":{"rendered":"<p>Efficiency is doing things right; effectiveness is doing the right things &#8211; Peter Drucker<\/p>\n<p>If we were to use the above quote as a scale with which to weigh the impact of a mobile or web application, many would definitely fall short. This is due to a few key considerations that need to be made before one can embark on the journey of developing a mobile application, or even any kind of web application.<\/p>\n<p>Among these, below are a few points to consider<\/p>\n<ul>\n<li>Are there better alternatives that can meet the need? Cost, time, effort, etc.<\/li>\n<li>Paid versus free\/organic installs; the latter should be more<\/li>\n<li>Virality; how many new users are recruited into the app through links shared by existing users<\/li>\n<li>CPA &#8211; Cost per Acquisition; the cost of acquiring one new user through paid promotions<\/li>\n<li>Lifetime value; a user&#8217;s life time value (revenue brought in during their time using the app) should exceed their individual cost of acquisition<\/li>\n<li>Performance metrics; crashes, API latency, app load time and network errors<\/li>\n<li>User metrics; monthly and daily users, devices used, geographical distribution, time between open and close of app (session) and user retention<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Efficiency is doing things right; effectiveness is doing the right things &#8211; Peter Drucker If we were to use the above quote as a scale with which to weigh the impact of a mobile or web application, many would definitely fall short. This is due to a few key considerations that need to be made<a class=\"read-more \" href=\"https:\/\/kissdevs.com\/blog\/index.php\/2017\/09\/05\/how-effective-is-your-mobile-web-application\/\" title=\"Read More\"> <span class=\"button default\">Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":57,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,8,3,4],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-africa","category-global","category-kenya","category-mobile-apps","category-websites"],"_links":{"self":[{"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":3,"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":88,"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/51\/revisions\/88"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/media\/57"}],"wp:attachment":[{"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kissdevs.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}