How effective is your mobile / web application?

Efficiency is doing things right; effectiveness is doing the right things – Peter Drucker

If we were to use the above quote as a scale with which to weigh the impact of a mobile or web application, many would definitely fall short. This is due to a few key considerations that need to be made before one can embark on the journey of developing a mobile application, or even any kind of web application.

Among these, below are a few points to consider

• Are there better alternatives that can meet the need? Cost, time, effort, etc.
• Paid versus free/organic installs; the latter should be more
• Virality; how many new users are recruited into the app through links shared by existing users
• CPA – Cost per Acquisition; the cost of acquiring one new user through paid promotions
• Lifetime value; a user’s life time value (revenue brought in during their time using the app) should exceed their individual cost of acquisition
• Performance metrics; crashes, API latency, app load time and network errors
• User metrics; monthly and daily users, devices used, geographical distribution, time between open and close of app (session) and user retention